Setting the Standard: Injectual’s Guide to Gender-Affirming Aesthetic Care

Welcome to Injectual – one of London’s leading aesthetic clinics, with locations in Notting Hill and Shoreditch.
At Injectual, gender-affirming aesthetic treatments aren’t just available — they are foundational to everything we do.

As pioneers of Transjectual by Injectual and the Beauty Beyond Boundaries campaign (in partnership with Restylane by Galderma), we are proud to share this comprehensive guide. It’s designed for clinics, practitioners, and teams committed to delivering safe, inclusive, and affirming treatments for trans, non-binary, and gender-diverse clients.

1. Lead With Unquestioned Respect

  • Always ask for pronouns and names — never assume. Use neutral language when unsure.

  • Avoid gendered or pathologising terms unless the patient leads with them.

  • Reframe treatment goals with body-neutral and identity-affirming language.

  • ✅ Example: “Enhancing the areas you’d like to soften or align with your identity” instead of “feminising masculine features.”

2. Use Affirming, Empowering Language

  • Ask: “What would you like to achieve?”, not “What don’t you like about your face?”

  • Say: “Let’s align your appearance with how you feel”, not “Let’s make you look more feminine.”

  • Maintain a warm, empowering tone throughout — language shapes trust.

3. Treat Gender-Affirming Aesthetics as Medical and Emotional Care

  • These treatments are often about visibility, safety, and emotional alignment — not vanity.

  • Never minimise goals or call them "dramatic" — validate the importance of every change.

  • Use open-ended questions to understand motivations, triggers, and aspirations.

4. Create a Safe, Shame-Free Clinic Environment

  • Provide private consultation spaces as standard.

  • All team members must complete LGBTQIA+ sensitivity and unconscious bias training.

  • Always ask for consent before taking or sharing photos.

  • Believe your patients — no questioning or gatekeeping.

5. Develop Tailored, Precise Treatment Plans

Injectual’s gender-affirming treatments include:

  • Jawline contouring

  • Chin reshaping

  • Lip and cheek enhancement

  • Forehead balancing and brow lift

  • Eye feminisation or masculinisation

  • Skin texture improvement (peels, microneedling, medical skincare)

  • Permanent laser hair removal (coming soon)

Consider hormonal impact, muscle mass, skin thickness, and create bespoke, non-cisnormative treatment pathways.

6. Provide Thoughtful, Ongoing Support

  • Follow up post-treatment with care — check emotional and physical wellbeing.

  • Celebrate small wins — even minor enhancements can have major emotional significance.

  • Provide continuity — make sure patients feel supported long-term.

7. Champion Visibility With Integrity

  • Always get explicit, written consent before sharing visuals or stories.

  • Platform patient stories with respect and authenticity.

  • Showcase diversity across all marketing — all skin tones, all genders, all identities.

8. Commit to Ongoing Education and Inclusion

  • Gender is not binary — and neither is aesthetic care.

  • Invest in ongoing training around gender diversity, language, and inclusive treatment planning.

  • Collect and act on patient feedback — inclusivity is a constant conversation.

✅ Injectual: The Industry Standard for Gender-Affirming Aesthetic Care

At Injectual, we don’t just offer treatments — we offer trust, transformation, and visibility. Through our pioneering Transjectual service and every client interaction, we honour the identity in front of us — no explanations required.

Our clinics in Notting Hill and Shoreditch provide a welcoming, judgement-free space for everyone, across the gender spectrum. This guide is a reflection of our clinical standards — and a call to the wider aesthetics community to do better, be better, and care deeper.

Gender-affirming care isn’t a trend. It’s a commitment.

About the Authors

Joelle Rotsaert – Founder & CEO of Injectual
Aesthetic expert and trans advocate, Joelle created Injectual to raise the bar for aesthetic care. Her personal experience with gender dysphoria deeply informs the clinic’s inclusive ethos.

Dr. Tony Fordham – Aesthetic Doctor at Injectual
With expertise in masculinisation treatments, Dr. Fordham combines precision with empathy, offering medical insight that supports every individual’s aesthetic goals.

Zain Ali – Aesthetic Pharmacist at Injectual
Zain specialises in non-surgical feminisation and brings scientific knowledge and emotional intelligence to every treatment journey, creating safe and supportive spaces for all patients.

Explore Gender-Affirming Treatments at Injectual

✨ Book your consultation at our Notting Hill or Shoreditch locations
✨ Learn more about our Transjectual service
✨ Follow our Beauty Beyond Boundaries campaign on Instagram

Injectual: Beauty without binaries. Care without compromise.